Photog of a happy girl, representing Oolie Certified B Corporation

Oolie is a Certified B Corp!

We are now a Certified B Corp, having joined the ranks of 6,752 other B Corps globally using business as a force for good. 

Some other B Corps you may know include Seventh Generation, Patagonia, Klean Kanteen, Ben and Jerry’s, King Arthur Baking Company, and Better World Books. (Here in Portland, we also have Grand Central Bakery and New Seasons Market, among many others!)

What being a Certified B Corp this mean?

This means you can partner and shop with Oolie, knowing your participation is contributing to a positive impact on the world, since Oolie meets the highest standards of social and ecological responsibility.

This also means we formally commit to doing good for all stakeholders, meaning not just you (our beloved customer!), but also our suppliers, our vendors, and manufacturing partners.

We also formally commit to a growth mindset. And no, “growth mindset” doesn’t mean “pursue economic growth at all costs”! It means growth as in learning and improving, as individuals and as a company (something we’ve written about) — what the B Corp folks describe as “continuous improvement.”

The Certified B Corporation logo, along with the statement This company is committed to accountability, transparency, and continuous improvement.

You see, to remain a B Corp, we have to continue to do better; we have to grow our positive impact year over year. B Corps that don’t continue to improve don’t get to stay B Corps. 😅

B Corp Areas of Impact

As such, we formally commit to improving company impact across five areas:

  1. Workers

  2. Environment

  3. Customers

  4. Community

  5. Governance

A diagram illustrating the five B Corp impact areas: Workers, Environment, Customers, Community, and Governance, with each impact area arranged in a circle with Certified B Corp at center

B Corps earn points for their commitments, practices, and impact across all five areas. The more positive impact, the more points you earn. You can explore Oolie’s impact scores on our public B Corp profile

Positive Impact is Personal

Social and environmental impact is very personal for us.

We want our children to grow up around adults who actively consider their impact on others and navigate their relationships with intention.

We want our kids learning from adults who normalize caring for others by respecting our shared biosphere — the Earth.

Did you know that “eco” in “ecology” comes from the Greek “oikos,” meaning “home”?

As parents, we focus on creating and maintaining a safe and nurturing home in which our children can grow and thrive. As business owners, we feel an enormous responsibility to care for our shared home, planet Earth — so all children and all families can grow and thrive, safely and sustainably.

Thank you for being part of our shared journey.

What’s next?

  1. Verify our B Corp status for yourself

  2. Read our 2022 Benefit Report for more about why we wanted to become a B Corp

  3. Sign up to get Oolie updates by email


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